Understanding clients is vital when it comes to satisfying them, be it an itinerary or experience, a meal or room to stay in, or a strategy for a media campaign. Because Lew’s experience spans such a wide range of roles within the service industry, he’s been exposed to every kind of traveller, from the well-heeled and seasoned, to media and corporate groups, as well as professionals in the travel trade. He also understands trends within the industry and how to position oneself, as individual or business, within that.
‘While stationed in London, I led travel-agent educationals to South Africa, so had to learn to organise, host, plan and arrange in an efficient manner, at all times being welcoming, accommodating and helpful. I also had to help the many tour operators, hoteliers and others who came from SA seeking business from the British travel trade.’
– LEW ROOD
There are always trends and changes in an industry, and a core that remains constant. Lew’s vast experience has allowed him to fundamentally understand the nature of the travel and service industry from all aspects. This means he’s able to advise on business strategies, marketing opportunities and broadening business opportunities, media strategies and public relations, handling international trade shows. He’s also able to consult to hotels, B&Bs, restaurants and other businesses in the service industry on how to set their businesses apart, or on standards and expectations of guests. He has insight into the requirements of individual travellers, groups, the media and the travel trade, giving him a unique ability to consult to a business holistically, taking all aspects of their operation into consideration.
The travel industry is constantly changing and it’s important to keep up with new developments. Keep in touch with Lew’s experiences here.